Logo Design Love: A Guide to Creating Iconic Brand Identities |  | Author: David Airey
Publisher: New Riders Press
Category: Book
List Price: $34.99
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Rating:  42 reviews
Sales Rank: 7,815
Media: Paperback
Edition: 1
Pages: 216
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 8.8 x 7 x 0.5
ISBN: 0321660765
Dewey Decimal Number: 741.6
EAN: 9780321660763
ASIN: 0321660765
Publication Date: December 30, 2009
Availability: Usually ships in 1-2 business days
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Product Description
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
- Why one logo is more effective than another
- How to create their own iconic designs
- What sets some designers above the rest
- Best practices for working with clients
- 25 practical design tips for creating logos that last
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| Customer Reviews:
Showing reviews 1-5 of 42
The Book We Have Needed! January 7, 2010
Christopher W. Taylor (Orange County, CA USA)
8 out of 8 found this review helpful
David Airey has nailed the topic of logo / identity design right on the head!
I have been fortunate enough to have a handful of my logos featured in a few best selling books. By no means do I consider myself an expert, but instead (just as every designer should be): a constant learner. Success is fleeting and then it's back to the drawing board to try and repeat the process. Just as every designer with a beating heart, I have questioned my design process, my pricing, my abilities, and my skill at negotiating with the client. Logo Design Love gave me the confidence to say: "You know what? I'm doing ok, but here's what I'm going to work on..." David Airey has come as close to mastering the topic as one can and he translates his methods flawlessly into an easy to understand series of steps that are sure to get your designs on the right track every-time. I am pleased to say that though I have been using much the same approach as David when constructing logos, I took some very valuable tips and strategies away from this that I can not wait to apply to my next identity design!
Perhaps the best thing about this book is that it can serve as the perfect way to educate your client on the concept and process of logo design! 2009 found many of my clients consistently trying to pit my prices against crowd-sourcing sites even though there was absolutely no comparison in the quality and level of service between us...AND IT'S FRUSTRATING! VERY, VERY FRUSTRATING! You must remember that to the average client: a logo is just a logo and therefore shouldn't cost that much to create...to make matters worse, we designers have collectively pandered to this mentality instead of correcting it. This book, when given to your client, will correct it! I am going to buy a handful of copies and every-time I start a new identity design I will supply the client with this book as a cornerstone of education and communication on the topic to ensure that we are on the same page. If you like the idea of having a smoother client-designer relationship, you'd be smart to do the same. I managed to read the book in two sittings, so don't worry, it will not delay the process, but will undoubtedly save much time and frustration. Thank you David Airey for such a valuable contribution!
Logo Design Love: A Guide to Creating Iconic Brand Identities January 15, 2010
Victor Zuniga (Santa Barbara, CA USA)
4 out of 4 found this review helpful
David's book is more than a guide to creating iconic brand identities, is a guide to be a more successful graphic designer in anyway. The book was easy to follow and there is nothing bad I can say about it. I am a graphic design student and this book is very inspiring, I can only say that is an excellent read. I have learn more from this book than any graphic design professor I have had.
Stellar read for both designers and clients January 4, 2010
Brian W. Hoff (Philadelphia, PA)
2 out of 2 found this review helpful
This book is a must read for both designers who work in the field of brand identity design and clients (those who hire designers) looking to have a firm understanding of the process and importance of what a logo should (and shouldn't be) -- timeless, memorable, relevant and simple.
The author, David Airey, has a very friendly approach to his writing style, which makes for an easy and enjoyable read from start to finish. He walks us through well researched background information and takes us step by step through a successful and intelligent creative process. Following his advice and process is certain to lead to a successful logo.
The author even answers many great questions towards the end of the book that pertain to pricing, dealing with clients, and how to "seal the deal" -- and a bunch more. Perfect for students and designers that are new to the field and have many "unsolved" questions.
Even the authors blog [...] is a great compliment of resource to this valuable book.
Overall, an enjoyable, helpful and insightful read.
A must read for graphic designers and for those looking to hire one! January 11, 2010
Angela Lawrence
4 out of 5 found this review helpful
As a professional graphic designer for the last 10 years, I have run across too many clients who have asked me to design them a logo and believe that the process consists of me doodling on the computer for a few minutes and then hitting the print button. The process is much more in-depth than that and this book by David Airey lays out the process in an easy to understand way. I love this book and devoured it in one day. David's writing style is not only down to earth and gets straight to the point, but he also shows you exactly what he means with excellent logo examples. David unleashes a lot of misconceptions about logo design and covers everything from brand identity, to the design process, to working with clients. Just as logos should be simple and timeless, this book is beautifully simplistic and will definitely prove to be timeless. This is a must read for any graphic designer or for those looking to hire one.
One of the best logo books I've read January 20, 2010
Josiah Jost (Alberta, Canada)
4 out of 5 found this review helpful
I found Logo Design Love easy to read and very insightful. It seemed I was always either agreeing or learning as I read. It really renewed my love for what I do for a living and made me want to strive harder to do my best. Overall, it is definitely in my top 3 design books on my shelf - and I have a lot of books. :)
Showing reviews 1-5 of 42
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