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| Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire |  | Author: Cliff Atkinson
Publisher: Microsoft Press
Category: Book
List Price: $29.99
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Rating:  31 reviews
Sales Rank: 16,578
Media: Paperback
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9 x 7.3 x 1.2
MPN: 9780735623873
ISBN: 0735623872
Dewey Decimal Number: 005.58
EAN: 9780735623873
ASIN: 0735623872
Publication Date: October 10, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Transform your presentations--and boost your impact--with practical, easy-to-apply techniques for using PowerPoint 2007. Author Cliff Atkinson is a presentation-skills expert who is helping revolutionize the way Fortune 500 companies design and deliver their critical presentations. Even major news media reported the contribution of Cliff's techniques to a verdict in a high-profile trial. In his highly-regarded, popular book BEYOND BULLET POINTS--now fully updated for PowerPoint 2007--Cliff shares his innovative three-step method that helps you unlock the amazing story buried in those bullet-riddled slides. He guides you, step by step, as you discover how to combine the tenets of classic storytelling with the power of projected media to create a rich, engaging experience. With easy-to-use templates, advanced tips, and plenty of illustrations and examples, you'll learn techniques to help you clarify, visualize, and present your ideas so that your audience will remember your important message. This newly revised, popular guide now includes a CD with sample PowerPoint 2007 files and graphics.
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| Customer Reviews:
Showing reviews 1-5 of 31
 Best yet from Cliff Atkinson... I'm now a complete fan! April 3, 2008
Tom Carpenter (Marysville, OH)
52 out of 53 found this review helpful
I recommend "Beyond Bullet Points" in my class all the time. I continually have people coming up to me and asking where my slides came from or how I go about creating them. While I cannot say that I stick to the BBP process strictly, I do use its concepts heavily in my slides. This is why I tell these people ot start with BBP.
Well, I just picked up my copy of the 2007 version of BBP last week and wow! This is what it should have always been. It was good before, but the difference between the original BBP and the 2007 versions is as big as the difference between PowerPoint 2003 and PowerPoint 2007. Cliff has provided much more in the way of research-based findings that support the BBP methodology. He has also, I feel, done a much better job of explaining the whole process.
If you are totally new to BBP, you will understand the process and the reason it works much better with this new version that those of us who are old timers now. If you've used the first book or were even turned off by the first book, I highly recommend taking a look at this one. I don't believe you'll regret it.
Indispensible guide for creating PowerPoints January 3, 2008
Brad Shorr (Geneva, IL USA)
24 out of 26 found this review helpful
This book converted me from an anti-PowerPoint extremist to a true believer. Why? Because all my traditional - and well accepted - ideas about putting together PowerPoints were wrong. Atkinson's BBP system is far better. He starts by explaining some basics about how we learn. What he says makes sense and is backed up by research. Traditional PowerPoint presentations violate most or all of these basics by trying to convey too much, too quickly. Atkinson shows how to break up ideas into digestible and memorable pieces with the proper use of templates, text, and images. But before getting into those specifics, he details his system for creating your overall PowerPoint story. Again, his suggestions run counter to conventional practice. For instance, in BBP, everything starts with the Slide Sorter View. Like most people, I guess, I'd start with the Normal View and start pounding out slides. Wrong! With BBP, you craft your story logically and systematically using storytelling methods that are tried and true. The heart of BBP is in storyboarding, which Atkinson likens to the art of storyboarding a film. The result of using BBP is a presentation that is coherent and persuasive.
Atkinson provides the theory and all the "how-to" details for building a presentation using his templates, PowerPoint 2007, and various other Microsoft products. If you don't use the 2007 version of PowerPoint, many of the "how-to" procedures won't apply. The book is still worth reading if only for an understanding of BPP principles and techniques.
Beyond The Tyranny Of Text... December 14, 2007
Peter E. Cohan (Belmont, CA USA)
6 out of 6 found this review helpful
I first encountered Cliff Atkinson in a webinar in 2004 - that brief session truly transformed my PowerPoint presentations. He suggested replacing lists of bullet points with illustrative images - it was an epiphany for me!
Up until this point I had been working (hard!) to reduce the amount of text and the relative boredom of bullets, but with only limited success. His idea to replace the text on a slide with a graphic that supports and helps communicate your concept is extremely effective. Instead of reading or summarizing bulleted text, you can verbally communicate your message while the image helps capture the attention of your audience and truly illustrates the ideas.
Here are some distinct advantages of this concept:
- You stop reading slides (even better, your audience stops reading the slides for themselves!)
- Interesting graphics capture the audience's attention
- Images are more readily remembered than text - resulting in better audience retention of your message
Atkinson also points out that photos of real entities tend to be stronger than clip art or similar media. He also suggests that the text you plan to replace with an image can be moved into the "Notes" area in PowerPoint - providing the ability deliver your message in text format to your audience after the presentation is over. A very nice touch!
I can confirm that these ideas work very well - based on direct "before and after" feedback.
A second message in the book focuses on "storyboarding" your presentation. While this may be helpful to some, these ideas resonated less successfully with me. The real value of the book is helping presenters transform their PowerPoint presentations from the tyranny of text to illumination by images!
Great system for creating effective presentations November 18, 2007
Eugene V. Wade Jr.
5 out of 6 found this review helpful
This book does a great job of outlining a simple and elegant process for developing effective presentations. It also does a good job of explaining why the system is effective with ample references to supporting research. The book is also a useful guide and manual that you can refer to when creating presentations regardless of what software you use. I am an Apple Keynote user and I found the book to be very useful and relevant.
In sum, I highly recommend this book for anyone looking to improve the effectiveness of their presentations.
It helps you to create the fantastic PowerPoint that proved to be a great success December 14, 2007
Ms. Mu Rong Xiu Qiong (Canton, China)
8 out of 11 found this review helpful
I am a Chinese freshman who is majoring in marketing in a China university. My schoolmates produce sucking PowerPoint presentation all the time. They actually don't realize that presentation is a kind of communication. They just read the font on the screen!
Last week, I made my vivid live presentation by using the method provided in this book. After that, the audience were shocked and one even asked me if I made the Powerpoint all by myself.
"It's unbelievable!"
"Of course, I am using beyond bullet point."I said.
Showing reviews 1-5 of 31
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