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| Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students | 
| Author: Ellen Lupton
Publisher: Princeton Architectural Press
Category: Book
List Price: $21.95
Buy New: $20.00
as of 9/7/2010 14:27 CDT details
You Save: $1.95 (9%)
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Seller: lessplease
Rating:  65 reviews
Sales Rank: 1,074
Media: Paperback
Edition: 1
Pages: 176
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 8.5 x 7.1 x 0.7
ISBN: 1568984480
Dewey Decimal Number: 686.22
EAN: 9781568984483
ASIN: 1568984480
Publication Date: September 9, 2004
Availability: Usually ships in 1-2 business days
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Product Description
The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
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| Customer Reviews:
Showing reviews 1-5 of 65
 A must for the lost April 8, 2005
Elizabeth M (NY NY)
170 out of 181 found this review helpful
Personally, this has probably been the most influental design book that I own. I felt like I was a better designer after having read half of it, without once touching my mac. i just knew that what I had absorbed was going to come out in my work, and it did. The book takes an overview look at design, and speaks in plain english about many things that I've heard or dealt with. But catagorizes stuff and explains things in a fluid manner so that the different bits of information come together and make sense. It is good for the novice and the struggling self taught. Full of great examples. It's too elementary for the serious designer. But for someone who did not go to Design School, but now works with design, its the perfect basic "education in a book".
A much needed book May 21, 2005
reader and maker (USA)
107 out of 112 found this review helpful
This is a well-structured and well-written text with refreshing examples from a wide range of designers. These examples reinforce the concept that successful design and typography come from critical thinking and that there is no one style or approach that is "correct."
I plan to require this book in the undergraduate typography class I teach, but because it is accessible even to a novice, I'd recommend it to anyone with an interest in type. One of the strengths of the book is its succinctness, but that may be one flaw as well. When a book is so well done, you want more... (Fortunately there is a website which does have supporting materials for those who want more.) Also if you want a meaty book on the specifics of type, then you should also get Robert Bringhurst's phenomenal book "The Elements of Typographic Style." It pairs so well with the overview and examples from Lupton's book.
It is a terrific value and well-produced.
More books should be this good--and price as aggressively June 30, 2005
Roger C. Parker (Dover, NH)
40 out of 46 found this review helpful
As the author of Looking Good in Print: A Guide to Basic Design for Desktop Publishing, I approach design and type books with high expectations.
I judge books on not only the amount of information they communicate, but also the accessibility of the information, the clarity of the visuals, the design of the pages, and--last, but not least--the price.
Ellen Luppon's Thinking With Type scores well on all standards. It's also one of the few books that has important things to say about online type.
At its remably low price, you can't buy a more useful book for learning from the past and setting computer-based type on the basis of what others have done previously.
Simple, Clear, and Logical May 14, 2006
Jason Walley
20 out of 23 found this review helpful
This book is possibly the best design education text I've seen. Everything is kept simple, and clear. Ellen Lupton's categorizing of typeface styles, for example, is logical and all inclusive, yet still a simple breakdown of the vast variety of typefaces. She is easier to understand than Robert Bringhurst in "The Elements of Typographic Style," something crucial to any budding designer. This book will serve you well.
Great book for general typography lessons and good read December 3, 2005
Bernardo Margulis (Philadelphia, PA)
16 out of 18 found this review helpful
I got this book because it's a requirement for my Typography class. I enjoy reading it greatly and I've learned many things from it. I think it's an excellent read if you're just interested in typography even if you're not interested in type setting (the book is filled with interesting facts).
The only reason I gave it four stars is because the book is meant to be a typography class book and I feel it's a bit too vague for that. I think you'll learn MANY things from this book, but you'll still need to get nother one to fill in the gaps. But as an introductory book I think it's awesome (I also got Stop Stealing Sheep and Learn how Type Works, which is also an introductory book, they are pretty much at the same level of depth).
Showing reviews 1-5 of 65
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